Synectics.

[si-nek-tiks]

noun ...

a method of identifying and solving problems that depends on creative thinking, the use of analogy, and conversation among a group of individuals with diverse experience and expertise.

We are Growth Advisors. We work with Founders and Investors looking to accelerate growth.


We are a business growth and design business that helps Investors, Founders and teams bridge the gap between strategy and scale.

We understand that starting a business is tough, but scaling is harder. We build growth platforms for Investors, Founders and teams.



It is hard to find the right support you can trust. The world of advisory is busy and littered with bad players and experiences. 


We believe there are three things that are critical when you are looking for external advisory support.

Experience Counts

Expertise is important, but valuable advisors should have knowledge and wisdom from having "been there, done that." Founders and their teams require advisors that engage deeply in the strategy and vision, not simply offer advice from afar. Tough questions and even tougher messaging are critical to help Founders and their team break through growth barriers. Advisors who ahve succeeded and failed offer a depth of insight invaluable to scaling businesses.

Execution Matters

What does a good advisor and his team actually do? Great question. And it is hard to answer. But one thing that they should do is stay through execution. Many advisors have good ideas, can paint a picture and narrate a great story and vision. But as you scale, you need the strategic thinking to tun into action and outcomes. And you need advisors who "talk the talk and walk the walk". And have done so multiple times. We bring a network of experts and specialists who have built multiple successful businesses.

Consistency

Consistency builds strength. And promotes growth. We do not advocate bespoke solutions if they can be avoided. For our private equity clients, the value they get is the creation of a "<Insert name here> Way". A language of sales and growth and GTM motions that everyone speaks and understands. That allows the PE investment team to quickly assess a portfolio companies status and progress. To compare them with other portfolio companies and help them adjust their trajectory accordingly. A common language and approach supports a consistent and repeatable approach to scaling and growth.